The best SEO tools for agencies

Digital marketing agencies often have the responsibility of helping their clients achieve greater online visibility to increase their traffic and sales.

One of the best ways to achieve these goals is through the implementation of search engine optimization techniques, commonly known as SEO.

However, SEO is a complex task that requires ongoing work. That’s why it’s essential to have specialized tools to assist you in your day-to-day activities.

First, let’s see what SEO is and why it’s important to use these tools.

What is SEO?

SEO refers to the set of techniques and strategies used to improve the ranking of a website in the organic search results of search engines such as Google, Bing, or Yahoo.

The main objective of SEO is to increase the visibility and relevance of a page in searches related to its topic, resulting in higher traffic and a greater likelihood of converting visitors into customers.

The Importance of Using SEO Tools

These tools allow us to better optimize our website and save time on manual tasks. They provide valuable information about the performance of our website in terms of search engine ranking, as well as suggestions and recommendations for improving results.

Additionally, they allow us to conduct a comprehensive analysis of our competition and identify opportunities to stand out in a specific market niche.

In this article, we present some of the best SEO tools for freelancers and agencies to help digital marketing and web design professionals optimize their work and deliver better results to their clients.

Ahrefs

Ahrefs is an SEO tool that offers a comprehensive set of features for link and keyword analysis.

It allows you to track the links pointing to a website and analyze their authority and quality.

Ahrefs has the second-largest index of backlinks in the world, surpassed only by Google. Its database consists of a total of 26 million backlinks. Impressive!

What does Ahrefs provide?

• Complete website audits.
• Competitor analysis.
• Competitor research.
• Keyword research.
• Ranking tracking.
• High-performance content analysis.
• Link analysis.

Price: It offers various paid plans starting from 89€ per month.

SEMrush

SEMrush is another popular tool in the market. It allows for comprehensive keyword research, competitor performance tracking, and analysis of organic and paid traffic.

It offers a wide range of features to help agencies improve their work and provide more accurate results. It is widely used by SEO and digital marketing professionals worldwide, known for its accuracy and user-friendliness.

What other functionalities does SEMrush offer?

• Analysis of organic and paid traffic.
• Backlink analysis.
• SEO auditing.
• Keyword ranking tracking.
• Brand monitoring.
• Detailed and customizable reports that can be shared with clients.

Price: It has a limited free version, but to enjoy all the functionalities, you need to subscribe to a paid plan starting from 119.95 dollars per month.

Google Search Console

In this case, we’re talking about a free Google tool that allows users to monitor and improve their website’s performance in search results.

Among the main features of Google Search Console is the ability to see how Google crawls and indexes your website and receive alerts about any technical or security issues.

It also provides valuable information about search performance, including the keywords generating traffic, the number of impressions and clicks, and the average position in search results.

One of the most useful features of Google Search Console is the ability to submit a sitemap, allowing Google to crawl and index all pages of your website as quickly as possible.

Another interesting functionality is information about external links to your website, which allows you to identify link-building opportunities and improve your SEO strategy accordingly.

If you’re only going to use one tool, use this one. Plus, it’s free.

Price: It’s free.

Moz

Moz is an SEO tool that helps digital marketing agencies improve their work and deliver better results to their clients.

One of its main features is keyword research, which allows users to find the most relevant keywords for their market niche and obtain information about the competition for those keywords.

It also offers competitor performance tracking, making it easier for clients to understand their competitors’ strategies and adjust their own.

What other functionalities does Moz include?

• Link analysis.
• SEO auditing.
• Keyword ranking tracking.
• Content optimization.
• Social media analysis.

Moz also has its own domain and page authority metric, which indicates the level of trust and quality of a website. This is highly valued in SEO rankings.
Price: It offers a free trial, but you can subscribe to the PRO version starting from 99 dollars per month.

Ubersuggest

Ubersuggest is an online keyword research and SEO analysis tool that allows users to conduct keyword research and analyze website traffic.

It provides a wealth of useful information for search engine optimization, including keyword ideas, search volume data, competition analysis, and backlink analysis.

Ubersuggest is user-friendly and offers most of its functionalities for free. However, there is a PRO version that provides additional advanced options.

What functionalities does Ubersuggest have?

• Keyword research.
• Competitor analysis.
• Backlink analysis.
• Content analysis.
• Ranking tracking.

Price: It has a free option, but if you want to enjoy all the advantages, you can subscribe to PRO starting from 29 euros per month.

Google Analytics

Like Google Search Console, Google Analytics is a free website analytics tool provided by Google. It allows you to see what users do on your clients’ websites and provides information that can be used to optimize the SEO strategy and improve the effectiveness of a website.

Why consider Google Analytics for your SEO strategy?

Web traffic tracking: Google Analytics enables digital marketing specialists to analyze web traffic, including the number of visitors, page views, and time spent on the site. All this information is used to optimize the user experience and improve the bounce rate.
Keyword analysis: This tool makes it easy for agencies to analyze the keywords that are generating traffic on the website. This data is valuable for improving the SEO strategy and optimizing the ranking of relevant keywords.
Competitor analysis: It allows you to analyze the competition’s behavior in the market, including investigating their traffic sources, the keywords they use, and user behavior on their website.
Conversion analysis: It facilitates tracking conversions on the website, such as product purchases. This information can be used to optimize the conversion funnel and improve the effectiveness of the website.

Price: It’s free.

Google Trends

Google Trends is another tool from Google, although not as well-known as Search Console or Analytics. It allows you to analyze the popularity of keyword searches over time and in different geographical locations.

It is very useful as it provides insights into trends that can influence your clients’ SEO strategy.

What can we use Google Trends for?

• Keyword research: It allows users to analyze the popularity of keywords over time and in different geographical locations.
• Trend analysis: It helps agencies identify trends in keyword searches. This can be used to predict future trends and adapt the SEO strategy to maximize website visibility in current and future search trends.
• Competitor analysis: It helps compare the popularity of keywords between a website and its competitors.
• Content opportunity identification: It facilitates the identification of opportunities to create relevant and timely content for your audience.

Price: It’s free.

Google PageSpeed

Like Google Search Console, Google Analytics, and Google Trends, this tool is also provided by Google and helps measure website loading speed and optimization.

Loading time is a crucial factor in user experience and, therefore, SEO ranking. Google PageSpeed evaluates a website’s performance on a scale of 0 to 100, where 100 is the highest score.

In addition to that, this tool provides suggestions to improve performance, such as image optimization, caching, code minimization, or reducing the number of HTTP requests.

Price: It’s free.

Answer The Public

Answer The Public is a tool that provides a list of questions and search terms related to a specific keyword.

By entering a keyword, Answer The Public generates a list of questions, propositions, and related terms that users might search for on search engines. This is valuable information if you’re working on a content plan and looking for ideas.

It also provides a visual representation of the results, making it easy to identify patterns and trends in searches related to the keyword.

Price: It’s free.

Majestic

Majestic is a tool used to evaluate the quality and authority of a website’s links. It provides a wide range of information about links, including the number, quality, and profile of competitors’ links.

One of its key features is its trust flow, which measures the quality and authority of a website based on the quantity and quality of incoming links. The higher the trust flow, the higher the quality and authority of your links.

What other information does Majestic provide?

• Incoming and outgoing links of a website.
• Source of the links.
• Link quality.
• Link relevance.

Price: It has a free version, but for access to all functionalities, there are paid options starting from 46.99€ per month.

SEOQuake

SEOQuake is a free Google Chrome extension used to evaluate the performance of a website in search engines. The tool integrates with major web browsers such as Google Chrome, Mozilla Firefox, and Opera.

Being an extension, you can view a wide range of SEO metrics for the websites you visit.

What are the key features of the tool?

• Keyword analysis.
• Keyword density.
• Content length information.
• Header structure information.
• Text density analysis for optimizing the SEO strategy.

Price: It’s free.

Siteliner

Siteliner is a content analysis tool used to evaluate the quality and structure of a website.

The tool scans the page and provides detailed information about duplicate content, broken links, and site structure.

What information does Siteliner provide?

• Page size and load time.
• Duplicate content analysis.
• Internal and external link analysis.
• Page power and link power analysis.

Price: It offers a free version, but for more advanced features, there is a premium plan available.
These are just some of the many SEO tools available for digital marketing agencies and freelancers. The choice of tools will depend on your specific needs and budget. It’s always a good idea to test different tools and find the ones that work best for your agency and your clients’ requirements.