Using Schema Markup to Boost SEO and Online Visibility

Have you ever wondered how some websites manage to stand out in search results with ratings, images, and other eye-catching details? The answer is Schema Markup.

What is Schema Markup?

Schema Markup or data tagging is a semantic code that is added to a website to help search engines provide more informative results for users. It’s like giving Google a brief lesson on the content of your page and helping it understand better.

Importance of Schema Markup

The digital world is competitive. To stand out, you need all the tools at your disposal. This is where Schema Markup comes in.

• Benefits for SEO: By providing additional information to search engines, you can improve the way your content is presented in the SERPs, which can increase the click-through rate.
• Improvement in search engine visibility: With Schema Markup, your website can display rich snippets, which are enhanced fragments of your page that appear in search results.

Types of Schema Markup

Schema Markup consists of several types, designed to categorize and describe different types of content on the web. Below are some of the most common types and how they are used (I leave the complete documentation here):

1. Products:
   • Ideal for online stores and merchants.
   • Allows you to display details such as price, availability, and product ratings.
   • Example: If you sell a book, you can show the author, publisher, and reviews.
2. People:
   • Describes individuals, whether famous or not.
   • Can include details like name, date of birth, and profession.
   • Example: A lawyer can use it to display his specialty and years of experience.
3. Businesses and Organizations:
   • Ideal for businesses and corporations.
   • Can display location, logo, and business hours.
   • Example: A restaurant can display its menu, schedule, and location.
4. Events:
   • Describes specific events like concerts, webinars or conferences.
   • Can include details like date, location, and artists or speakers.
   • Example: A theater can use it to show the dates and times of its upcoming plays.
5. Recipes:
   • Ideal for cooking blogs or recipe sites.
   • Can display ingredients, cooking times, and ratings.
   • Example: A dessert blog can show the recipe, preparation time, and photos of the final result.
6. Reviews:
   • Describes opinions and ratings of products or services.
   • Can include the rating, the author of the review, and the date.
   • Example: A technology blog can display reviews of the latest gadgets, with their respective rating.
7. Movies and Series:
   • Ideal for entertainment sites or film criticism.
   • Can display the director, actors, duration, and trailer.
   • Example: A cinema page can display the schedules of the screenings and the trailer of the movie.
8. Articles:
   • Describes posts on blogs or news sites.
   • Can include the author, publication date, and a brief description.
   • Example: A newspaper can use it to highlight the author and date of its news.
9. Courses:
   • Ideal for educational institutions or online learning platforms.
   • Can display the syllabus, duration, and price.
   • Example: An online academy can show the available courses, their duration, and price.
10. Places and Locations:”

• Describes specific places like parks, monuments or cities.
• Can include details like address, hours, and description.
• Example: A museum can display its address, opening hours, and current exhibitions.

These are just some examples of the types of Schema Markup available. The key is to choose the type that best describes and complements the content of your website to provide the best experience and understanding to users and search engines.

How to implement data tagging on your website

1. Visit the Schema Markup Generator tool

Go to https://technicalseo.com/tools/schema-markup-generator/.

2. Select the type of Schema

On the main page of the tool, you will find a dropdown menu that allows you to choose the type of tagging you want to generate, such as “Article,” “Event,” “Product,” etc. Click on the type that corresponds to your content.

3. Complete the required information

Once the type is selected, the tool will present you with a series of fields that you must complete with the information related to your content. For example, if you choose “Product,” you will be asked for information such as the product name, image, description, price, etc. Make sure to fill in all relevant fields.

4. Generate the markup

After completing the information, the tool will automatically generate markup in JSON-LD format at the bottom of the page.

5. Validate the markup

It is essential that after pasting the markup on your website, you validate its correct implementation using Google’s structured data testing tool.

6. Copy and paste the markup on your website

Copy the generated markup and paste it at the end of the HTML page, just before the closing tag </body>. If it’s WordPress, you can use a plugin for this task.

7. Validate the changes with search engines

Once the markup is implemented on your site, it is important to validate its operation with search engines by using tools like Google Search Console. Submit the URL of the updated page and follow the steps indicated.
In conclusion, Schema Markup offers an opportunity to enhance your online presence and improve your website’s visibility in search engine results. It is an essential tool for those who wish to take advantage of the new ways users interact with the web and provide a richer experience. So, what are you waiting for? Start implementing Schema Markup on your website today!