11 additional services you can offer to your web agency clients
We are clear that if you are reading you have many chances that the design and development of web pages is the main service that you offer as an agency or as a freelance.
However, you may be considering incorporating different types of related services into your offer, either at the request of a client or simply because you see the need to increase or diversify income.
However, it is essential that before making the decision to expand your range of services, you analyze your knowledge and resources so as not to die of success.
If you’ve already made the decision to make that new offer but you’re still not sure what to focus on, today we’re going to show you 14 options that are very related to the web world and that your existing customers may already need.
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Web maintenance services
If you are a professional in the sector, surely you already know what we are talking about. The client, after negative past experiences, knows that the maintenance of his page is fundamental. There are websites that break or simply various plugins stop working and have put the functioning of the site in check. If we add to this that there was no previous backup, turn off and let’s go.
The client cannot afford for his site to become obsolete within a few months. The website is the first impression that a user will have of it.
That’s why a good web maintenance job is key, and one more service that you should offer to all your customers.
What can you offer within this area?
- Updating WordPress plugins or themes, something that influences the functioning of the site and is very necessary to keep it safe.
- Scheduling of backups.
- Monitoring the uptime of a website.
- Correction of errors.
- Modifications of the web design, so that it does not offer an outdated image and that it is compatible with new web browsers. In short, a constant update.
- Cleaning of the databases (revisions, comments, etc…).
- Checking links to look for broken links.
- Carrying out periodic load/optimization tests.
- Reviews of Google Analytics and Google Search Console to detect problems.
- Check that the lead capture or contact forms are working.
For example, within the Modular panel, agencies and professionals in the sector can automate web maintenance processes such as; updating plugins and themes from the same site, centralized access to all websites or performance analysis and report generation for their clients.
Web security
The security of a website is essential if we want it to be protected against malware or spam attacks. In addition, if a page is not secure it will dent the user’s trust and there may be a huge loss of potential customers.
There are many websites that are hacked and the information is deleted, which ends up being a real headache for your client. It is a very strong pain point so offering security services can be a good opportunity.
These services can be offered both to clients who are developing their new website and to others who already have one and need help with this part.
What services related to web security can you offer?
- Consulting about web security (for example, if a client arrives with a password from 1 to 9 we will recommend setting a strong password).
- Installation of a firewall to protect the page.
- Web scanning to detect suspicious movements.
- Incorporation of two-step authentication.
- Regular updating of the software.
- Installation of a safety certificate.
- Making regular backups.
- Modification of the access URL.
- Change of the WP database prefix.
They are various concepts that the client does not know and are likely to be hired along with web design and development. You know that a place without security is a risk that we should not take.
You should know that web maintenance and security go hand in hand, so the opportunity to put them together as a pack is very interesting.
Web analytics
If a customer wants a website, they will also need to understand what is happening on it. Above all, to know how to improve.
It’s complicated that at this point you don’t know anything about Google Analytics but, just in case, we have a super guide to Google Analytics 4 with WordPress that may interest you.
With the help of Google Analytics you will be able to offer your customer things like:
- Configuration and connection of accounts.
- Preparation of reports on the performance of the website.
- Conducting your own analyses that will help you to give tips that allow the client to improve their web traffic.
For example, at Modular we have wanted to make life easier for agencies and their respective clients. Now, the relationship between them is going from strength to strength, our tool simplifies the statistics of Google Analytics, which allows both parties to sit down and comment on the performance of the website and the results are much more fruitful. Now the client is no longer lost, he begins to understand what is really happening.
Integrations on the web
There are many customers who have a website, but for business reasons, they need new features that they do not have.
A very common one, if you are a programmer, is to connect or integrate with different APIs. Although in many cases WordPress has plugins to do it without code.
We are talking here about the connection of forms with services such as MailChimp to capture leads, display dynamic content from other applications or the implementation of a reservation system for restaurants.
Hosting reseller
Every website needs a good hosting, but not of any kind. You would be surprised at the poor quality of some hosting that customers use (yes, there are free hosting, but it’s better to run away from them).
If you work with a good hosting company, it is very likely that they offer reseller plans so that you can resell it to your customers.
You will be able to generate individualized environments for each client and control them all centrally. In addition to getting a good commission.
Then, you can combine it with web management and maintenance services so that server problems are also left aside.
SEO Positioning
I’m sure there’s one question you’re asked that never fails: Do you also work on SEO? It is obvious that many of the clients only want to make a website to compete in the Google ranking, that’s why it is essential for them.
This area encompasses:
- On-page SEO optimization at the page level.
- Optimization of web performance (caching system, lazy loading, image optimization, etc…).
- Keyword research or keyword research.
- Analysis of the competition.
- Writing content optimized for SEO.
By working on this, you can help your customers focus on the content that is trending in their niche and optimize their website to attract as much traffic as possible.
Content Marketing
Content writing is one of the most demanded additional services that you can offer to your agency’s clients. You just need a team of quality writers. In this way you can incorporate the content writing service as a package along with web design or SEO positioning.
If you stop to think, customers tend to take a long time to send you the contents for the web, so here you have an excellent opportunity. But not only that, they will also need blog posts, press releases, newsletters, social media copy and much more.
Email Marketing
This variant of digital marketing is undoubtedly the one that provides the most ROI compared to other marketing actions.
Most clients are aware of this, so offering email marketing services is one of the best ways to increase your income as an agency.
Creating a website or online store and combining it with a good email marketing job is an excellent idea to help monetize your client’s business.
And is that you can not only write the content of the emails, you can also design templates for them, generate lists, segment them and even create automations or campaigns to establish a long-term relationship with your users.
Social Media Management
A website by itself will not work optimally. It’s like having a store on a street where no one passes by. Therefore, one of the ways to generate brand awareness and attract users are social networks.
For this reason, the role of community managers is fundamental in the day-to-day online of companies. And a service that, perhaps, you could consider offering. You have to like it, of course, that it’s not just about uploading photos to Instagram.
You can charge a monthly fee for setting up accounts, creating layouts and posts, writing copy, replying to posts, and even offering consulting services.
But above all it is vital to start with an audit of these platforms, decide on the most appropriate social networks for the type of business and analyze the target audience. All this, to start working on a brand strategy and corporate identity to facilitate the rest of the project.
In this way, the fundamental information will be obtained to direct marketing efforts in the right direction.
It is essential that you have a broad knowledge of social networks and know the resources and tools that they offer. In addition, it will be useful for you to have analytical skills in order to examine the results effectively.
Only in this way will the client see that you are the right person or agency to carry out the project.
Google Adwords y Social Ads
We are talking here, above all, about ads on social networks and search engines.
Carrying out this type of campaigns is above all a necessity for Ecommerce owners, and even for digital agencies.
It’s not all about working on search or organic traffic, since it also doesn’t always give the expected results or they are too slow. Therefore, sometimes it is very important to make paid ads to acquire more customers quickly. If you have experience in this type of campaigns you can offer Google Ads and Social Ads campaigns as an additional service.
This can include all of these tasks:
- Write the content of the advertisement.
- Define the target audiences and budgets.
- Link the ads to the ideal landing page and even create some landing page.
- Configure UTM links and perform performance monitoring.
Google My Business
Google My Business is a free tool that businesses can use to manage their online presence. However, there are many businesses that do not bother to work on this strategy, despite the relevance it has for their future, especially speaking in terms of local SEO.
Obviously, you can offer this option as another service for your customers.
First of all, you should explain the importance of having an optimized profile. You can then optimize their profile and manage it for them. This includes responding to reviews, having the information updated, uploading images and analyzing if all the relevant information is presented correctly.
Conclusion
Nowadays, when a client invests in the design of a new website, it is normal that he is also willing to value some of these services that we have explained. In addition, they are very related to each other, it’s not as if a pizza maker had to operate in an operating room.
You don’t have to control them right now. Thanks to all the material available online, today you can learn more easily than ever and, little by little, become an expert based on working on them.
If you offer these services in addition to web design and development, do not hesitate to try to sell a complete package. This cross-selling can be the ideal option for the client, who does not usually want to work with several companies at the same time.
Increasing your income is in your hands.
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