How WPM scaled to 100+ maintenance clients without adding headcount

A Slovenian full-service agency built WordPress maintenance into the core of their business. Modular DS became the site management system that lets them stay proactive, save a full day of maintenance work every week, and grow without limits.

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118

sites managed through Modular DSsites managed

saved per week on maintenance taskssaved every week

new maintenance clients in 2025new clients in 2025

About WPM

Location: Slovenia

Team size: 13 people

Modular DS plan: Enterprise

Former tool: ManageWP

A WordPress long-term digital partner

WPM has been building and maintaining websites in Slovenia for over 15 years. What started as a WordPress agency has grown into a full-service digital partner offering WooCommerce development, custom backend systems, SEO, digital marketing, design, and video production.

Beyond their expertise and range of services, what sets WPM apart is their commitment to what happens after a site launches. “We don’t just build websites and walk away. We keep them secure, fast, and stable for years,” says Jurij Oblak, CEO of WPM.

Today, more than 100 clients rely on them for ongoing maintenance. With an average response time under 12 hours and 20,000+ resolved support tickets, WordPress care is the core of everything they do.

This wasn’t accidental. WPM made a deliberate strategic decision to build maintenance into the center of their business model: with structured onboarding, their own support panel, automation, security, and centralized license management.

A well-built website is only the beginning. The real value comes from keeping it secure, fast, and growing over time.

Jurij Oblak, Founder & CEO of WPM

The challenge

Growing fast with tools that weren’t keeping up

WPM had done the hard work. They had turned maintenance into a core revenue line, but as their client base grew, ManageWP started to show its limits: poor transparency and UX issues that made managing their portfolio more difficult than it should be.

Rather than just a single failure, the core problem was a slow, accumulating friction. It was hard to get a clear, consolidated view of all their WordPress sites and their status. “The system itself also had performance and reliability limitations, and the overall UI felt dated and unintuitive to work in day-to-day,” Jurij explains.

At the scale the agency operates, that gap has a real cost: lost time and inefficiencies that add up across every site. “I didn’t have time to wait or search through notifications. I need to trust the tool, and I didn’t trust it anymore,” he says. Managing maintenance across 100+ sites requires a reliable system that’s transparent, fast, and built for the proactive work WPM was trying to do. And ManageWP was no longer up to the task.

WPM knew they needed something better, but migrating a portfolio that size feels like a project you never have time for. Until they found Modular DS at WordCamp Europe 2025. That’s when they realized it was the right time to make the switch.

The solution

A single system for everything that matters in maintenance

With 118 client websites now running through Modular DS, WPM had the visibility, speed, and security insights their work demanded to stay ahead of issues. The transition gave their team a real-time overview of every site’s status, with automated workflows handling the tasks that used to eat hours of work.

After switching, the impact was immediate. “The biggest difference was the improved transparency,” says David Sedeljšak, Key Account Manager at WPM. “Having a clearer overview of what’s happening across the websites we manage makes the whole process easier and more under control.”

As a result, maintenance is faster, more organized, and less manual, which means less time chasing information and more time on work that adds value for their clients. Day to day, the team leans on automatic updates, backups, health and security notifications, and one-click login for instant access to any site.

Security is where this shows most clearly. WPM is alerted to issues and risks as soon as they appear, which means they can act before they become actual problems. With so many sites under management, the difference between a platform built for proactive monitoring and one you’re constantly fighting is the difference between catching a vulnerability early and scrambling to contain it after a client’s site is already affected.

Beyond specific features, David highlights “the overall experience,” along with the support and continuous improvements from Modular DS as a meaningful step up compared to ManageWP. “We really value that it’s a product constantly improving.”

From ManageWP to Modular DS without the hassle

Migrating from ManageWP was easier than expected, too. “We only had to share access to our ManageWP account,” Jurij notes. Everything else was handled by Modular DS, making sure the process was seamless:

“We didn’t have to spend time moving sites, setting things up, or figuring out the technical details. Everything was taken care of in the background, and the process felt well-organized and straightforward. For a team managing many WordPress sites, that kind of support makes a big difference.”

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The results

Scaling maintenance without the overhead

The most significant outcome for WPM isn’t a single metric. It’s having an efficient system that lets them keep growing in clients and scope without having to grow the team proportionally to keep up.

saved per week on maintenance tasks

new maintenance clients without expanding the team

25%

revenue growth year over year (2025)

100%

ticket completion rate across 7,653 support tickets

Modular DS’s automated updates, backups, and monitoring save WPM’s team at least 8 hours per week on maintenance work. That’s a whole working day redirected to higher-impact work that grows the business.

In 2025 alone, WPM added 25 new maintenance clients, while delivering 28 websites and forming 17 partnerships. All of this with the same core team of 13 people.

“Modular DS has made it possible to scale our maintenance operations without proportionally growing the team. The automation and centralized overview mean we can take on more clients while keeping the same level of quality and responsiveness, since each site requires less effort to manage,” Jurij says.

Because Modular DS helps them catch issues before they escalate, his team also stays well ahead of problems and rarely deals with maintenance emergencies anymore. Clients experience fewer disruptions, less panic, and more confidence in their service. That reliability, invisible most of the time, is what helps keep churn below 1%.

“By automating and streamlining the technical side, Modular DS lets us scale our portfolio efficiently without compromising quality, freeing up the team to focus on growth, innovation, and higher-value work.”

Jurij Oblak, Founder & CEO of WPM

Looking ahead

A foundation built to grow

WPM’s vision for the next few years is to become a true full-service agency with everything from development and design to marketing and custom solutions under one roof. AI is increasingly central to how they work and what they offer.

Through all of that growth, WordPress maintenance stays the core focus for WPM. It’s the recurring revenue stream that everything else is built on, and Modular DS is the site management system that keeps it running efficiently as their portfolio scales.