The free ebook that will teach you a profitable and scalable business model
Discover why you should offer web maintenance services and how to do it to achieve a recurring, profitable, and scalable business.
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Why is good web maintenance important?
A website is the business card of any business, which requires continuous attention and maintenance to ensure it functions properly.
This is where web maintenance comes into play, something essential that covers everything from updates to performance improvement, user experience optimization, monitoring, and security.
Why should you offer a web maintenance service?
First of all, because it provides recurring income. And in digital businesses, this is like the Holy Grail. Amazon, Netflix, Disney, etc., all want it because it gives you the ability to adjust your work schedule if one month you don’t want to work or don’t have many high-income projects.
Secondly, long-term client relationships. If you’re not in charge of maintaining a website, sooner or later there will be problems, and you’ll be the one responsible. If the site works well, your client will be happy and will want to work with you again.
Lastly, profitability. It’s the most profitable and only scalable service. Obviously, if done manually, it will require many hours, which is why it’s always recommended to use tools that allow you to automate these tasks, such as Modular DS.
How to make the web maintenance service profitable and scalable?
First, by creating maintenance processes.
- Checklist: An Excel sheet with all the websites and tasks to be performed on each one. As they get done, they are marked as completed. This allows for greater organization and automation, saving time and preventing essential tasks from being neglected.
- Templates: Whether it’s for invoices, emails when sending an invoice or communicating something to the client, reports, etc. Saving time is always beneficial, so having templates for everything possible is a must.
- Task management: This applies to both large companies and small freelancers. There are a number of changes to websites that are often done in blocks of time, so keeping track of them is essential to avoid forgetting them. Remember, this is your work and you’re not doing it for free. You’ll avoid doubts about when you did it, how many hours you spent, and what you actually did. A task manager like Trello, Asana, or Jira can be helpful for this.
And secondly, by automating and centralizing management:
- There are a large number of plugins to automate tasks, from monitoring to automating backups, checking the site’s status, and much more.
- Tools for centralizing tasks. In addition to automating tasks, they also allow you to centralize the websites. That is, if you have only one site, a plugin might be enough, but when you have more than five, using centralization tools like Modular DS becomes necessary.