Top 10 WooCommerce coupons and discount plugins for 2025

In retail space, using discounts and promotions is a well-established method to drive more sales and draw more customers to your store. However, manually managing and applying different types of discounts can be tedious and are susceptible to mistakes. This is where investing in advanced WooCommerce coupon and discount plugins rises into prominence. Discount coupon plugins simplify the coupon creation and management process, allowing you to easily offer customized store deals such as percentage discounts, fixed price discounts, and even site-wide sales.

Here, we will review the top 10 WooCommerce coupon and discount plugins for 2025 that can assist you in best utilizing your coupon strategy to enhance sales, improve customer satisfaction, and build loyalty. Let’s get started!

WooCommerce coupons vs. Advanced coupons and discount plugins

The built-in WooCommerce coupons are pretty basic. It covers the essentials: you can create simple discount codes, apply them at checkout, and manage their usage to a certain extent. But if you just rely on those, you’ll probably find that your promotional strategies lack precision and impact.

For instance, the default WooCommerce coupons do not support the full range of coupon types, including BOGO offers or store credits. It does not allow for more complex conditional logic.

This is where the advanced coupon plugins step in. Let’s check out some of them.

Top WooCommerce coupons and discount plugins (Free & Pro)

1. Smart Coupons for WooCommerce

The WooCommerce Coupons plugin enables advanced coupon promotions like BOGOs, store credits, and gift card coupons. It helps streamline complex campaigns with advanced coupon rules and automation. This Woo discount rules plugin is ideal for stores aiming to increase customer engagement through discounts and coupon strategies.

• Key Features
  • Create BOGOs with conditional rules.
  • Provide store credit and gift cards for loyal customers.
  • Recover lost sales with abandoned cart coupons and countdown banners.
  • Create signup coupons, first-order discounts and Nth order rewards.
• Pros: An extensive coupon plugin and a dedicated BOGO dashboard.
• Cons: The free version is limited; Advanced coupon features require the Pro version. 
• Price: Free and paid versions are available, starting at $89/year for a single site license.

2. Discount Rules for WooCommerce

Discount Rules for WooCommerce is a dynamic pricing tool for bulk discounts, tiered pricing, and user-specific offers. It simplifies managing promotions with automated rules and tailored pricing. It is a perfect alternative for driving WooCommerce sales with customized discount strategies.

• Key Features
  • Set time-sensitive offers and customizable alerts.
  • Exclude discounted items from additional offers.
  • Customize discount tables to fit your store’s design.

• Pros: Easy-to-use interface and customer support.
• Cons: Limited free version; Advanced features require the Premium version.
• Price: $79/year for a single site license.

3. Coupon Creator

Coupon Creator is a simple tool for creating, managing, and displaying coupons. It supports easy previews, downloads, and printing for quick promotions. Best suited for stores needing straightforward coupon management.

• Key Features
  • Print multiple coupons all at once.
  • Set promotional periods with start and end dates.
  • Manage coupons by vendor and location taxonomies.

• Pros: An easy-to-use WooCommerce coupon to get started.
• Cons: No advanced coupon restrictions.
• Price: A free version is available; the paid version starts at $59/year.

4. WooCommerce Gift Cards Plugin

The WebToffee WooCommerce Gift Cards  allows stores to create customizable gift cards for customers to buy, redeem, or share. It supports personalized designs and multiple gifting options, enhancing customer loyalty. If you’re looking to reward customer loyalty, consider investing in this WooCommerce gift card plugin.

• Key Features
  • Unlimited gift cards with customization options.
  • Refund as store credit and maintain customer credit balances.
  • Send gift cards via email and use pre-designed templates.
  • Gift card before and after-tax settings are available.
  • Set up WooCommerce prepaid cards.

• Pros: The plugin comes with a user-credit dashboard where you can reward customers and check their credit balances.
• Cons: The free version has limited features.
• Price: Free and paid versions are available, starting at $99 for a single site.

5. Advanced Coupons

Advanced Coupons is a feature-rich coupon plugin supporting URL coupons, BOGOs, and store credit options. It simplifies coupon promotions with advanced conditions and flexible tools. 

• Key Features
  • Run BOGO promotions and manage store credits.
  • Apply URL-based coupons for easy checkout.
  • Restrict coupons by user roles for targeted campaigns.

• Pros: An extensive coupon plugin.
• Cons: Limited BOGO features
• Price: $59.50/year for a single site.

6. WooCommerce Coupon Generator

The WooCommerce Coupon Generator is designed for bulk coupon creation, this WooCommerce coupon generator plugin streamlines large-scale discount promotions. It allows bulk-generating coupons with advanced conditions, exporting coupons, and managing them effortlessly. 

• Key Features
  • Generate and export bulk coupons to CSV.
  • Limit usage and tailor coupons with advanced conditions.
  • Send unique coupon codes via email.

• Pros: Enables to bulk-create WooCommerce coupons paired with advanced coupon rules.
• Cons: No free version.
• Price: Starting at $29 for a single site.

7. WooCommerce Smart Coupons

WooCommerce Smart Coupons combines discounts, gift cards, and buy-now-pay-later promotions in one plugin. It enhances operational efficiency while providing diverse customer incentives. A great alternative for stores wanting an all-in-one discount solution.

• Key Features
  • Create gift cards and advanced discount options.
  • Automatically generate and apply coupon codes.
  • Bulk manage coupons.

• Pros: Compatible with WooCommerce Blocks and Subscriptions.
• Cons: Very expensive coupon plugin.
• Price: Free and paid versions are available, starting at $129/year.

8. Coupon Affiliates

Coupon Affiliates supports affiliate programs with coupon-based tracking and detailed dashboards. Affiliates can track performance, referral details, and earnings easily. Great for increasing sales through affiliate partnerships.

• Key Features
  • Notify affiliates of coupon usage.
  • Offer detailed referral statistics and commissions earned.
  • Generate referral URLs that automatically apply coupons.

• Pros: The only WooCommerce plugin you’ll need for your coupon-based affiliate marketing.
• Cons: Ideal for affiliate marketing strategy rather than in-store promotions.
• Price: A free version is available; the paid version starts at $19.99/month.

9. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons

ELEX WooCommerce Abandoned Cart Recovery helps recover abandoned carts with email reminders and personalized incentives. Tracks customer activity to optimize re-engagement efforts and recover sales. WooCommerce store owners can leverage this powerful tool to encourage customers to complete their purchases.

• Key Features
  • Schedule email reminders with dynamic coupon rules.
  • Generate personalized discount coupons.
  • Access detailed logs and reports for customer behavior analysis.

• Pros: A complete solution for cart abandonment discount coupons.
• Cons: Not an all-in-one coupon plugin.
• Price: Starting at $79 for a single site.

10. Coupons Pro for WooCommerce

Coupons Pro for WooCommerce enables targeted promotions, bulk coupon generation, and customer re-engagement. The Coupon Pro plugin automates follow-ups and referral-based rewards to boost retention. 

• Key Features
  • Provide discounts on product and cart pages.
  • Send follow-up emails with coupon codes.
  • Bulk generates coupons and offers referral-based rewards.

• Pros: 11 modules to set up various coupon discounts.
• Cons: No free version available.
• Price: $79/year

Conclusion

Choosing the right WooCommerce coupon and discount plugin can greatly improve your store’s promotional strategies. These plugins come with various features, including advanced coupon management, gift cards, affiliate programs, and cart recovery tools, helping you enhance customer engagement and boost sales. By picking a solution that fits your WooCommerce store’s specific needs, you can better streamline your operations, attract new customers, and keep your loyal ones. Invest in the right plugin to create impactful promotions and drive growth in 2025!