The 5 best SEO plugins for WordPress

SEO positioning and therefore the organic channel is, without a doubt, one of the most important traffic sources for a website.

That is why, as professionals, it is essential to take SEO positioning into account in any web project.

Even if you don’t consider yourself an expert.

Nowadays, thanks to the plugins provided by WordPress for SEO, complying with the main rules and positioning in Google is much simpler than before.

It is true that it is a slow and laborious job, but also much cheaper in the long term than resorting to paid channels such as SEM or Social Ads.

Think that the higher the position of your customers in search engines, the more traffic they receive, the more their business will grow and the better your relationship will be.

What is the best SEO plugin for WordPress?

The million dollar question. And, as with most functionalities or themes, there are a large number of WordPress plugins to achieve the same goal.

A plugin with these characteristics can offer you very powerful features such as audits, content tips or performance analysis.

The point is to find the plugin that best suits your needs and knowledge.

Therefore, today we have investigated some of the most well-known and powerful SEO plugins that exist for WordPress. So let’s get to it!

Yoast Seo

It is the most installed WP plugin in the world with more than 11 million active installations and is responsible for checking and making sure that your website meets the highest technical and optimization standards to position correctly.

Some of its features allow you to boost the SEO of the entire website and others are responsible for optimizing individual posts and pages for search engines.

For example, when you are going to create a page or an entry within your site, if you have Yoast SEO activated, it will allow you to make the best decisions within them, both to write correctly and to optimize them technically.

It has a functionality that allows you to perform analyses in which it checks how many times you use the keyword, the length of the text or the use of some internal link. All this in order for you to be able to optimize the publication or page according to the chosen keyword.

The good thing about this plugin is that it not only takes into account quality content, but also the user experience, which in the end is key in positioning. Let’s say that Yoast helps you achieve that balance between offering value to the user and using appropriate keywords and requirements to optimize positioning.

In short, what are the most interesting functionalities?

• Analysis of the preview of the fragment in the Google search engine and recommendations and tips to make your title and meta description the right length.
• Analysis of the correct use of the keywords for which we want to position.
• Integration with tools such as SEMrush or Google Search Console.
• Yoast will automatically create the sitemap of your website to send to Google and improve indexing. Divided by pages, posts and any other custom post you have in WordPress.

If you are just starting out, the best option is to use the free plan although it has another payment option available from $ 99 per year and that provides you with advanced features such as creating redirects from the plugin.

All In One SEO

It is a very similar plugin to Yoast SEO. It allows to optimize the websites as well as the WordPress content to achieve a better positioning.

It offers multiple functionalities such as keyword optimization, the creation of sitemaps or the generation of meta tags.

Also, if you are working with Yoast SEO but want to move on to try this new plugin, you can use the import tool. This way you will not lose any configuration information.

What features does this plugin offer?

• Avoid duplicate content.
• Automatic creation of meta tags.
• Configuration of the title, keywords and meta description.
• Integration with Google Analytics.
• Management of the sitemap.

This plugin has a free version, but then it has options with more advanced functionalities ranging from 50 dollars a year to 210.

SEOPress

It is a plugin with a lot of potential and very simple to use. It has very similar functionalities to the previous two. From optimization of titles, descriptions and images to XML content creation.

It has a very friendly configuration for those users who are not experts in the field, but it also has more advanced functions for professionals with more career in this area.

What basic functionalities can you find with this plugin?

• Configuration wizard.
• Editing for the optimization of titles and meta descriptions.
• Creation of XML and HML sitemaps.
• Content analysis.
• Integration with Google Analytics.
• Analysis of web performance.

However, there is a big difference between the FREE and PREMIUM version and that is that the paid one includes:

• Optimization tips.
• Analysis of broken links.
• Analysis of backlinks.
• Error analysis 404.
• SEO for WooCommerce

The PRO option has a maximum price of $39 per year, but in principle if you are not an expert, the FREEMIUM version may be very suitable for you.

Rank Math

It is another very useful SEO plugin on websites made with WordPress. Its popularity is increasing in recent months and differs from the previous ones in that it offers many more features for free.

Rank Math SEO was launched at the end of 2018 but it is already nipping at the heels of such important plugins as Yoast SEO. It already has more than 1 million active installations and one of the differences it has with the first plugin is that in its free version it offers functionalities that with Yoast you can only access through the premium plan.

What are the functionalities it offers?

• Very simple configuration wizard.
• Simple and clean user experience.
• Personal assistant through Artificial Intelligence.
• SEO analysis.
• Analysis of web performance.
• Integration with Google Analytics 4.
• Analysis of the page ranking.
• Performance analysis of the keywords.
• Analysis of the competition.
• Automatic schematization of contents.
• Tips on titles, descriptions and meta tags.
• Comparisons of keywords.
• Creation of XML and HML maps.
• Content analysis.

And many more features that make it the most complete SEO plugin. However, it requires a lot of knowledge, since it is mostly a tool for webmasters.

They have a FREE option if you want to start using it. A version that offers multiple functionalities that any other plugin would have in its payment option. However, if you have a lot of websites and also want advice on keywords, content structure or even using AI to create new ones, do not hesitate to use the PRO version that ranges from 59 dollars to 499 per year.

WP Meta SEO

It allows you to analyze the current situation of your SEO strategy through an information panel. The configuration process is very fast, which makes it a very simple and usable plugin.

This plugin facilitates the massive analysis and optimization of the content. It is a tool that allows you to reduce your work time quite a lot since it is one of the fastest metaeditors that you can find in WordPress.

If we have convinced you with this plugin but you were already using another one, don’t worry because you can easily migrate all the information you had previously configured.

What functionalities does it offer us?

• Bulk editing of the metadata.
• Modification of the image size in the content.
• Bulk editing of the images file name and metadata.
• Massive editing of SEO titles.
• Analysis of broken links and redirection of 404 errors.
• Integration with Google Analytics to display statistics.
• Generation of XML and HML contents.
• Breadcrumb generator.
• Analysis of SEO content.
• Management of canonical URLS (those that allow avoiding duplicate pages within the web) to optimize positioning.
• Integration with Elementor.

Its FREEMIUM version has very good features and if you are a beginner it may be enough, however they have a PREMIUM version of 49 dollars per year.

Differences between the most complete SEO plugins

You are probably wondering which one to choose or which one is the most complete. We have done an in-depth research and below we are going to show you some of the most important differences.

Yoast SEO vs Rank Math

Recently Yoast SEO was the reference plugin for WordPress SEO professionals, however, Rank Math is positioning itself as a tough alternative competing against it. And you may be wondering, how do we compare them?

The two plugins are very complete for web positioning tasks, in fact, both are quite simple so you won’t need much previous experience. But if it is true that Rank Math will offer you many more options and most importantly, without installing the PRO version.

It is obvious that a fundamental aspect such as optimizing keywords has to be in any plugin of this category. In this case, both Yoast and Rank Math offer it in their free version. However, the first one in its free version, only allows you to optimize the content for one keyword while the second one, in the same version, allows you to do it with up to 5 keywords.

Of course, the FREE version of both Yoast and Rank Math provides you with SEO tips about the content for its optimization.

If you are already at a more advanced level, you will surely demand more advanced features such as integration with Google Search Console, automatic canonical URLs, the creation of sitemaps, breadcrumbs or structures for content. The good news is that both plugins offer these features for free.

However, Rank Math allows you to access many more and completely free of charge. For example, internal link analysis, keyword suggestions with very good performance and advanced keyword analysis.

Yoast SEO vs All In One SEO

All In One SEO is another one of the most popular. Both are exceptional plugins to optimize your page and SEO positioning strategy.

One of the good things about these two plugins is the ease of installation and configuration.

However, Yoast SEO has a more accurate content analysis, and keyword research and SEO rating makes it make a big difference with All In One.

From experience, let’s say that Yoast SEO has many more features for both beginners and experts. And perhaps the content analysis is what helps most to those professionals who do not have a great experience.

Both are similar and, although the FREE version is the most suitable for beginners, the most advanced features are only found in its premium version.

Conclusion

If your website is made with WordPress you can take advantage of one of these plugins to help you optimize SEO positioning.

From content analysis to keyword research through qualification of titles, descriptions and meta tags.

As we have seen, there are a large number of options. From plugins without any cost to plugins with advanced features for the most experts.

Even if you don’t have enough knowledge, nowadays you have a wide variety of options to work on your WordPress positioning strategy.

So we encourage you to try the ones that you think fit the most to what you need and take advantage of their power in all the websites that you create with WordPress. In the end it is you who decides which one suits you the most as well as the specifications and characteristics that interest you the most about each one.

Are you one of those people who don’t like having a lot of plugins installed? Don’t worry, in Modular we have the option to update the plugins of all your websites from the same platform, and we have also incorporated the possibility of analyzing the performance of all of them, without having to access each of the sites.

The management of the websites is much more efficient and simple.