The Importance of using Google Search Console on your website

Google Search Console is an essential tool for any website owner looking to optimize their online presence and improve their visibility in Google search results. Below, we’ll explore the key benefits of using this tool and how it can positively impact your digital strategy.

1. Site performance monitoring

• Visibility of search queries: Search Console allows you to see the keywords by which users find your site. This is crucial for understanding which terms are attracting traffic and how you can optimize your content to increase its relevance.
• Search Console: Search Console allows you to see the keywords for which users are finding your site.
• Web traffic analysis: You can monitor how many clicks your links are getting from search results, what your click-through rate (CTR) is, and how these metrics change over time.

2. Optimizing SEO

• Identifying indexing problems: Search Console alerts on problems that could prevent Google from properly indexing or ranking your pages, such as server errors, redirect problems or URLs blocked by the robots.txt file.
• Suggestions for improvements: The tool offers specific recommendations to improve technical aspects of your site, such as loading speed, mobile usability and security.

3. Site health management web

• Malware and spam detection: Search Console helps identify and resolve security issues such as hacks and unwanted content, ensuring your site remains safe for visitors.
• Control over crawling: It allows you to see how Google bots interact with your site and adjust the frequency of crawling to optimize resource usage.

4. Improve site usability

• Mobile usability reports: This feature identifies pages on your website that are not optimized for mobile devices, offering concrete suggestions for improving the user experience on these devices.
• Structured data and rich snippets: Search Console guides you on how to implement and correct errors in your structured data, which can increase the visibility of your pages in rich search results.

5. Direct communication with Google

• Submission of sitemaps: You can submit your sitemaps directly to Google to ensure that all your pages are known to the search engine and potentially indexed more quickly.
• Alert and message management: Search Console notifies you of important changes or issues that need your attention, allowing you to keep your site in optimal condition.

6. Facilitates internationalization

• Geographic Targeting: Search Console allows you to set up geographic targeting, which is essential for sites looking to attract traffic from specific regions. This helps optimize your website for audiences in different geographic locations, improving local relevance and visibility in search results.

7. Improves understanding of site structure

• Site Architecture Analysis: The tool provides visualizations and data on the internal link structure of your website. This is crucial for understanding how Google views your site and for identifying optimization opportunities in your site architecture, thus improving navigation and indexing by search engines.

8. Identification and resolution of manual penalties and security flaws

• Manual Penalty Alerts: Google Search Console informs webmasters of any manual penalties imposed by Google. This is essential to quickly identify actions that have violated Google’s guidelines, allowing administrators to correct issues and request a site review. In addition, this functionality helps to detect and fix security vulnerabilities that could compromise the integrity and reputation of the website.

Bonus

Pages crawled but not indexed

On many websites, content is created on a constant basis, but often overlooked to check whether this content is being indexed correctly by search engines. It is crucial to make sure that pages are not only available on your site, but that they are also accessible through search results. This can be monitored through tools such as Google Search Console, which provides detailed information about the indexing status of a website’s pages.

When Google Search Console shows the status “Crawled but not indexed” it means that Google has seen the page, but has decided not to show it in the search results. This can be due to several reasons:

1. Directive noindex: If the page has a setting that tells Google not to include it in search results.
2. Duplicate content: If the content on the page is very similar to other existing content in Google, it may decide not to index it.
3. Low quality content: If the page does not offer useful or relevant information, Google might not index it.

To fix this, make sure the page has unique, quality content and is not set to be excluded from search.

Conclusions

Google Search Console is an invaluable tool that offers a wide range of functionalities to monitor, maintain and optimize your website. Its use not only improves your SEO but also contributes to providing a better user experience, which is critical for success in today’s competitive digital environment. In addition, at Modular we have integrated a new feature that allows our users to view Google Search Console data directly from our platform. This facilitates the management of multiple websites, providing centralized and simplified access to crucial information to optimize the performance and security of each site. If you want to explore more tools that can complement your WordPress SEO strategy, we invite you to read our article on the 5 best SEO plugins for WordPress. Integrating this tool into your digital strategy will allow you to make informed and proactive decisions for the growth and continuous improvement of your online presence.

Frequently Asked Questions

How can I connect my website with Google Search Console?

• • To connect your website with Google Search Console, you must first verify your site’s ownership. This can be done through several methods, such as uploading a specific HTML file to your server, adding a DNS record through your domain provider, or using your Google Analytics account if it’s already set up on your site.

How often should I check Google Search Console to maintain good SEO?

• • It is recommended to check Google Search Console at least once a month to be aware of any significant changes in your site’s performance, security alerts, or indexing errors. However, if your site is large or you have made recent major updates, it may be beneficial to check the console more frequently.

Can Google Search Console help me improve the ranking of my pages?

• • While Google Search Console does not directly change the ranking of your pages, the information and tools it provides can be used to make technical and content adjustments that optimize your site for search engines. Analyzing the tool’s performance reports and recommendations can lead to significant improvements in your site’s visibility and ranking in search results.