Best times to post on networks
Social media without results? Unlock the power of timing!
Mastering the art of social media involves more than just creating engaging content; timing plays a crucial role in the success of your digital interactions. A detailed analysis provided by Sprout Social and Hootsuite reveals the most effective times to connect with your audience across different platforms. This essential guide will help you understand when your content has the greatest potential to be seen and interacted with, allowing you to adjust your strategies to achieve greater engagement.
Discover the best times to post and maximise your impact.
Tabla de contenidos
Best times to post on social media
Optimal general schedules.
- Monday to Friday, 10 a.m. to 12 p.m.: This time block is ideal for capturing the attention of your audience, especially in the middle of the week.
- Most effective days: Tuesdays and Wednesdays stand out as the days with the most interaction.
- Days to avoid: Sundays show the lowest levels of activity across most platforms.
Platform-specific considerations.
Each social network has its own dynamics and peak times of activity, which means that the best times to post can vary considerably between them.
- Peak times: Monday to Thursday, 8am to 1pm. This time slot takes advantage of working hours, when users often take breaks to check their networks.
- Avoid Sundays: Participation drops off significantly.
- Best times: Monday to Wednesday, 10 a.m. to 1 p.m., and Fridays 9 a.m. to 11 a.m., capturing the attention of active users looking for engaging visual content.
- Sundays: Lower level of interaction.
- Effective Postings: Tuesdays and Wednesdays, from 10 a.m. to 12 p.m., are optimal for this professional platform, highlighting the focus on quality content during office hours.
- Avoid weekends: Activity on LinkedIn decreases outside of working hours.
- Best use: Tuesday through Thursday afternoons, around 1 p.m., are ideal, reflecting the use of the platform for personal inspiration and planning.
- Beginning and end of the week: Less activity.
Summary table
| Platform | Best Schedules | Most Effective Days | Days To Avoid | |
|---|---|---|---|---|
| General | Monday to Friday, 10 a.m. to 12 p.m. | Tuesdays and Wednesdays | Sundays | |
| Monday-Thursday, 8 a.m. to 1 p.m. | Monday-Thursday | Sundays | ||
| Monday-Wednesday, 10 a.m. to 1 p.m.; Friday, 9 a.m. to 11 a.m. | Monday-Wednesday | Sundays | ||
| Tuesdays and Wednesdays, 10 a.m. to 12 p.m. | Tuesdays and Wednesdays | Weekends | ||
| Tuesday-Thursday afternoons, around 1 p.m. | Tuesday-Thursday | Beginning and end of week |
Strategies for determining the best time to publish
- Know Your Audience: Consider their time zones and daily routines to tailor your posts
- Use analytics tools: Both in-platform analytics and external tools can provide you with accurate data on when your audience is most active.
- Examine past performance: See which of your previous posts were most successful and look for patterns in posting schedules.
- Test and adjust: There is no one-size-fits-all solution. Experiment with different times and days, and adjust your strategy according to the results.
- Test and adjust: There is no one-size-fits-all solution.
- Quality over quantity: Remember that, while timing is important, the quality of the content is critical to generating real engagement.
By the way, do you want to know which was the most used social network in January 2024?
Here is a table made by Statista where it indicates it.
Conclusion
Finding the best times to post on social media requires a methodical and considered approach. By following guidelines established by experts in the field and adapting them to the specific needs and behaviours of your audience, you can significantly increase the reach and engagement of your content. Remember that the key is to constantly monitor, experiment and adjust your strategies to keep up with the changing dynamics of social media.
To dive even deeper into how your posting strategy influences your social media performance and how this integrates with effective SEO practices, we recommend you visit our article on “SEO on social media: How to optimise your online presence” Here you will find valuable information that will help you fine-tune your digital strategies, ensuring that your social media efforts not only increase engagement, but also contribute to your online presence more broadly.
